The China Brand Pavilion at the Retail Sourcing Exhibition is your first step to establishing a presence for your brand in key markets in West Africa. The Retail Sourcing Fair is a trade-only fair focusing exclusively on retail and commercial products for Home, Living and Gift sectors.

This is the only wholesale and trade platform of its kind in West Africa. Here, international suppliers and manufacturers connect with wholesalers, Importers, and professional resellers across the length and breadth of West Africa, offering exposure on an unprecedented scale. It is the most cost-effective way to access the African marketplace.


If you’re a manufacturer, distributor,  deal in wholesale, license a brand, have your own brand or make your own products, there’s a spot just for you and we can help you achieve your business objectives.


Connect with 10,000 industry professionals over 3 days, source new products, speak to suppliers, compare options and price points. Increase your network and learn from industry experts.


‘Up skill your team and explore new opportunities’  The Strategic Retail Conference Programme is renowned for world-class content, unrivalled networking and exclusive connections.

Why Exhibit?

  • Receive high value bulk orders
  • Generate new leads from West Africa’s largest retailers, corporate gift buyers, contract & hospitality buyers and wholesalers, importers, architects and interior designers
  • Meet the  biggest B-2-B buyers in just 3 days
  • Strike up new distribution partnerships to increase your market penetration

Why West Africa 

Retailing is a large and vital part of the Nigerian economy with so much opportunity for international exhibitors to take advantage of. Shopping has become a key leisure activity for the Nigerian consumer and an important part of people’s lives, where more than a third of all nigerian consumer spending goes through stores. Looking to find out more? Download our independent and authoritative guide


Trade Buyers

Buyers clusters



An effective tool to directly meet qualified trade buyers, distributors and decision makers across West Africa via the matchmaking program.  The one-on-one meetings will be held at a designated stnd or at the exhibitor’s stand at the venue.


A conservative estimate put last year’s Retail Sourcing Fair press campaign at a total reach of 10 million! We ensure your brand gets the best promotional coverage to our highly engaged audience of over 60,000 professional buyers


Boost your presence at the event by strategically positioning your company infront of thousands of buyers. As a destination for thousands professional buyers – with 80% of visitors attending specifically to find new suppliers that will make their year.



“I saw a lot of major international brands at the show - it gives us the opportunity to place orders instead of having to travel every time we want to restock.”


Tosin Olabintan, CEO, Zed Heich – VIP Buyer

We attended the fair with over 300 buyers daily from our market network. This event cuts out the middleman and we can place orders directly onsite. it was also great that we could buy products on the last day. Welldone to the Leoht Africa Team, they delivered exactly what they promised.

Babaloja, Tejuosho Market 

The B2B matching was great, we are here to source for electronics, housing security solutions, smart locks for our estates. The LA team did proper introductions to the exhibitors that could deliver on the scale we wanted. The translation support was great as well.


Mr Williams, Managing Director, RY Construction LTD

"The Buyer Team has taken the time to really help us. The speed networking was the best part of the show. "


Olamide Atoyebi – Head Buyer, Debra Grace LTD